£119m a year of UK lettings enquiries go unanswered. Felicity was built to answer them.
£119m a year of UK lettings enquiries go unanswered.
Felicity was built to answer them.
The AI front desk for
letting & estate agents
Felicity answers every call, email and WhatsApp in under 20 seconds, at 3am, on a Sunday. Your team arrives to qualified viewings, not a weekend of missed enquiries.
Felicity answers every call, email and WhatsApp in under 20 seconds, at 3am, on
a Sunday. Your team arrives to qualified viewings, not a weekend of missed enquiries.
£119m a year of UK lettings enquiries go unanswered. Felicity was built to answer them.
The AI front desk for
letting & estate agents
Felicity answers every call, email and WhatsApp in under 20 seconds, at 3am, on a Sunday. Your team arrives to qualified viewings, not a weekend of missed enquiries.
managing 11,000+ live units across
managing 11,000+ live units across
The cost of an unanswered phone
The cost of an
unanswered phone
You paid for the lead.
You lost it at 6:01pm.
UK letting agencies spend £119 million a year on leads they never answer. Your team can't be on the phones at 9pm on a Sunday. Your competitor's AI is.
of missed callers never ring back. They call the next agency on the list.
of missed callers never ring back. They call the next agency on the list.
industry-average response time. Felicity responds in under 20 seconds.
industry-average response time. Felicity responds in under 20 seconds.
more likely to qualify when prospects are contacted within 5 minutes.
more likely to qualify when prospects are contacted within 5 minutes.
monday morning - 9:00AM
Two agencies. Same weekend.
Very different inboxes.
Without Felicity
Office closed over the weekend.
Your team starts the week chasing.
Falling behind
18
Unseen messages
23
Unscheduled
52%
Response rate
Missed call from tenant
Unit 12B · Sat 6:14 PM
Missed
Viewing request
43 Marsh Lane · Sat 8:30 PM
Lost
Leak reported
Unit 3C · Sun 9:07 AM
Open
Without Felicity
Office closed over the weekend.
Your team starts the week chasing.
Falling behind
18
Unseen messages
23
Unscheduled
52%
Response rate
Missed call from tenant
Unit 12B · Sat 6:14 PM
Missed
Viewing request
43 Marsh Lane · Sat 8:30 PM
Lost
Leak reported
Unit 3C · Sun 9:07 AM
Open
With Felicity
Everything handled overnight.
Your team starts ahead.
Up to date
42
Tasks handled
6
Awaiting you
99%
Response rate
Tenant call answered
Unit 12B · Sat 6:14 PM
Viewing booked
43 Marsh Lane · Sat 8:34 PM
Leak triaged
Unit 3C · Sun 9:17 AM
With Felicity
Everything organised. Nothing missed. Your team stays ahead.
Up to date
42
Tasks handled
6
Awaiting you
99%
Response rate
Tenant call answered
Unit 12B · Sat 6:14 PM
Viewing booked
43 Marsh Lane · Sat 8:34 PM
Leak triaged
Unit 3C · Sun 9:17 AM
The agencies that win the next decade will
answer every lead, every hour, on every channel.
The agencies that win the next decade will answer every lead, every hour, on every channel.
Felicity is how you get there.
how Felicity compares
A receptionist who never sleeps,
never goes to lunch, and remembers
every lead.
A receptionist who never sleeps, never goes to lunch, and remembers
every lead.
Hire a receptionist
Out-of-hours service
Do nothing
FELICITY
Coverage
9-5, Mon-Fri
Phones, after hours
—
24/7, every channel
Channels
Phone
Phone
—
Phone · Email · WhatsApp · Portal
Response time
Hours
Minutes
Days
< 20 seconds
Books viewings in your diary
Sometimes
—
—
Always
Qualifies the lead
Sometimes
—
—
~85% qualified autonomously
Hire a receptionist
Out-of-hours service
Do nothing
FELICITY
Coverage
9-5, Mon-Fri
Phones, after hours
—
24/7, every channel
Channels
Phone
Phone
—
Phone · Email · WhatsApp · Portal
Response time
Hours
Minutes
Days
< 20 seconds
Books viewings in your diary
Sometimes
—
—
Always
Qualifies the lead
Sometimes
—
—
~85% qualified autonomously
Hire a receptionist
Out-of-hours service
Do nothing
FELICITY
Coverage
9-5, Mon-Fri
Phones, after hours
—
24/7, every channel
Channels
Phone
Phone
—
Phone · Email · WhatsApp · Portal
Response time
Hours
Minutes
Days
< 20 seconds
Books viewings in your diary
Sometimes
—
—
Always
Qualifies the lead
Sometimes
—
—
~85% qualified autonomously
The proof
Real UK agencies. Real numbers.
Wright Letting & Management
Cheshire · ~400 properties
"She tells us every morning: you had 30 enquiries last night, I've contacted them all and requested everything you need to decide whether to book a viewing. Here it is. While we were sleeping."
Joanne Wright, Founder & Director
58%
Total Volume Handled Out-of-Hours
Holland Properties
London · ~220 properties
"It's part of the reason we put Felicity in. We were a small independent team and never quite had the opportunity to have that type of system at a price that was economically effective for us. This has enabled us to have another string to our bow."
Chris Didd, Head of Property Management
48 hrs -> seconds
enquiry turnaround
1,276 conversations
Single 28-day period · Wright Letting
"For our clients — the big thing is they now think we're open 24 hours a day, seven days a week."
Joanne Wright, Founder & Director
~80%
enquiries handled autonomously
Predominantly without team intervention. The team redirected freed capacity toward Renters' Rights Act compliance work.
The proof
Real UK agencies.
Real numbers.
Wright Letting & Management
Cheshire · ~400 properties
"She tells us every morning: you had 30 enquiries last night, I've contacted them all and requested everything you need to decide whether to book a viewing. Here it is. While we were sleeping."
Joanne Wright, Founder & Director
58%
Total Volume Handled Out-of-Hours
Holland Properties
London · ~220 properties
"It's part of the reason we put Felicity in. We were a small independent team and never quite had the opportunity to have that type of system at a price that was economically effective for us. This has enabled us to have another string to our bow."
Chris Didd, Head of Property Management
48 hrs -> seconds
enquiry turnaround
1,276 conversations
Single 28-day period · Wright Letting
"For our clients — the big thing is they now think we're open 24 hours a day, seven days a week."
Joanne Wright, Founder & Director
~80%
enquiries handled autonomously
Predominantly without team intervention. The team redirected freed capacity toward Renters' Rights Act compliance work.
The proof
Real UK agencies.
Real numbers.
Wright Letting & Management
Cheshire · ~400 properties
"She tells us every morning: you had 30 enquiries last night, I've contacted them all and requested everything you need to decide whether to book a viewing. Here it is. While we were sleeping."
Joanne Wright, Founder & Director
58%
Total Volume Handled Out-of-Hours
Holland Properties
London · ~220 properties
"It's part of the reason we put Felicity in. We were a small independent team and never quite had the opportunity to have that type of system at a price that was economically effective for us. This has enabled us to have another string to our bow."
Chris Didd, Head of Property Management
48 hrs -> seconds
enquiry turnaround
1,276 conversations
Single 28-day period · Wright Letting
"For our clients — the big thing is they now think we're open 24 hours a day, seven days a week."
Joanne Wright, Founder & Director
~80%
enquiries handled autonomously
Predominantly without team intervention. The team redirected freed capacity toward Renters' Rights Act compliance work.
How felicity works
Three things Felicity does.
Every time. Every channel.
Three things Felicity does. Every time. Every channel.
She picks up every call.
Phone rings at 9:47pm, she answers. Email lands at 6am, she replies. WhatsApp pings on a Sunday, she's there.
She qualifies every lead.
She asks what you'd ask: budget, move date, area, pets, right-to-rent, affordability, household. Customise your rules and tone, to your branch.
She books your viewings.
The viewing drops straight into your diary via a live, 2-way CRM sync. If she's not sure, she escalates with a full summary.
seamless INTEGRATIONS
Works with your
existing CRM
Live, 2-way sync with your CRM.
No CSV exports. No double entry.
Using a different CRM? Talk to our team
trust & security
Built for UK property law.
Audited to international standards.
ISO 27001
Certified to the international standard for information security management.
SOC 2
Independently audited controls for security, availability, and confidentiality of customer data.
GDPR
UK data residency, retention policies and subject access requests handled as standard.
industry recognition
Officially a PropertyMark Supplier.
LightWork AI is proud to be part of the UK's largest professional body for letting and estate agents. Built for the standards your agency is already held to.
What every agent asks
Your questions, answered by our clients.
Will it sound like a robot?
"We haven't actually told anybody that Felicity isn't a real person. Emails come in 'Hi Felicity.' They think they're emailing a real person. Someone's even come into our office asking if they could speak with her."
Joanne Wright
Director · Wright Letting & Management
Does it actually free up your team?
"LightWork has completely transformed how we handle our inbound enquiries. Felicity’s voice and auto-scheduling capabilities feel like a natural extension of our team, providing our prospects with immediate, high-quality responses. It has significantly freed up our staff to focus on more complex tasks, and the feedback from our clients has been excellent’
Simon Ruocco
Director at ACOM Property
What if she gets something wrong?
"If she feels that she hasn't been given the correct information, she questions it and checks that she's heard correctly."
Julie Williamson
Property Manager
GDPR, TPO, Renters' Rights Act — are we covered?
"They sent a compliance pack. Our auditor signed it off without a single change."
Joanne Wright
Director · Wright Letting and Management
What every agent asks
Your questions, answered
by our clients.
Will it sound like a robot?
"We haven't actually told anybody that Felicity isn't a real person. Emails come in 'Hi Felicity.' They think they're emailing a real person. Someone's even come into our office asking if they could speak with her."
Joanne Wright
Director · Wright Letting & Management
Does it actually free up your team?
"LightWork has completely transformed how we handle our inbound enquiries. Felicity’s voice and auto-scheduling capabilities feel like a natural extension of our team, providing our prospects with immediate, high-quality responses. It has significantly freed up our staff to focus on more complex tasks, and the feedback from our clients has been excellent’
Simon Ruocco
Director at ACOM Property
What if she gets something wrong?
"If she feels that she hasn't been given the correct information, she questions it and checks that she's heard correctly."
Julie Williamson
Property Manager
GDPR, TPO, Renters' Rights Act — are we covered?
"They sent a compliance pack. Our auditor signed it off without a single change."
Joanne Wright
Director · Wright Letting and Management
What every agent asks
Your questions, answered by our clients.
Will it sound like a robot?
"We haven't actually told anybody that Felicity isn't a real person. Emails come in 'Hi Felicity.' They think they're emailing a real person. Someone's even come into our office asking if they could speak with her."
Joanne Wright
Director · Wright Letting & Management
Does it actually free up your team?
"LightWork has completely transformed how we handle our inbound enquiries. Felicity’s voice and auto-scheduling capabilities feel like a natural extension of our team, providing our prospects with immediate, high-quality responses. It has significantly freed up our staff to focus on more complex tasks, and the feedback from our clients has been excellent’
Simon Ruocco
Director at ACOM Property
What if she gets something wrong?
"If she feels that she hasn't been given the correct information, she questions it and checks that she's heard correctly."
Julie Williamson
Property Manager
Pricing
Priced around your agency,
not a spreadsheet.
Priced around your agency, not a spreadsheet.
Felicity scales with the size of your portfolio. Tell us your numbers and we'll show you the cost on your own data.
No surprises. Pricing scales with your portfolio, not your headcount.
Have Questions?
Find Answers.
What is AI in lettings and estate agency?
Does AI replace letting agents?
How does AI handle maintenance requests?
What guardrails does Felicity have?
Do tenants know they are speaking to AI?
seamless INTEGRATIONS
Works with your
existing CRM
Live, 2-way sync with your CRM.
No CSV exports. No double entry.
Using a different CRM? Talk to our team
seamless INTEGRATIONS
Works with your
existing CRM
Live, 2-way sync with your CRM.
No CSV exports. No double entry.
Using a different CRM? Talk to our team
Have Questions?
Find Answers.
What is AI in lettings and estate agency?
Does AI replace letting agents?
How does AI handle maintenance requests?
What guardrails does Felicity have?
Do tenants know they are speaking to AI?
Have Questions?
Find Answers.
What is AI in lettings and estate agency?
Does AI replace letting agents?
How does AI handle maintenance requests?
What guardrails does Felicity have?
Do tenants know they are speaking to AI?
Ready to let Felicity handle the admin?
Book a walk-through to see exactly how Felicity can streamline your property operations
AI-powered property operations for UK estate agency teams.
83 Victoria Street, London, SW1H 0HW
© 2026 LightWork Holding Ltd. Company No. 15027977 · VAT: GB488579216
Ready to let Felicity handle
the admin?
Book a walk-through to see exactly how Felicity can streamline your property operations
AI-powered property operations for UK estate agency teams.
83 Victoria Street, London, SW1H 0HW
© 2026 LightWork Holding Ltd. Company No. 15027977 · VAT: GB488579216
Ready to let Felicity handle the admin?
Book a walk-through to see exactly how Felicity can streamline your property operations
AI-powered property operations for UK estate agency teams.
83 Victoria Street, London, SW1H 0HW
© 2026 LightWork Holding Ltd. Company No. 15027977 · VAT: GB488579216